Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Mercado Libre Takes Aim at Mexico Market Dominance

A Mercado Libre van makes deliveries. Shutterstock
A Mercado Libre van makes deliveries. Shutterstock (Shutterstock)

Mercado Libre will invest $1.1 billion to boost its Mexican operations by enhancing its financial solutions platforms and logistics as well as doubling the space of its warehouses and distribution centres.

This will mostly benefit small and medium enterprises, which constitute 70 percent of the platform’s vendors, by streamlining payments (Mercado Pago and Mercado Credito) and logistics (Mercado Envios) in order to reach a growing customer base in the Mexican market.

This announcement comes just weeks after the company revealed it would invest a record 10 billion Brazilian reais ($1.8 billion) to expand its logistics network in Brazil.

Mercado Libre has a presence in 18 countries, making it an important e-commerce partner for global brands like Guess, Adidas, Nike, Estée Lauder and L’Oréal across Latin America.

ADVERTISEMENT

In 2020, Mexico overtook Argentina as the company’s second largest market. Mexico’s vendors sold 229.4 million items on the platform last year, representing year-on-year growth of 109.5 percent.


In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
On the ground intelligence and analysis from emerging and frontier markets.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024