Mexico’s senate has unanimously passed a federal bill to ban animal testing for cosmetics, making it the first country in North America and the 41st country globally to do so.
The new law also bans the manufacture, import and marketing of cosmetics tested on animals elsewhere in the world.
“This is a monumental step forward for animals, consumers and science in Mexico, and this ground-breaking legislation leads the way for the Americas to become the next cruelty-free beauty market, and brings us one bunny-leap closer to a global ban,” said Antón Aguilar, executive director of Humane Society International Mexico, in a statement.
Securing regulatory approval could be a game-changing milestone for foreign brands previously deterred by animal-testing requirements. But trade barriers remain.