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Net-a-Porter Launches Localised Platform for Middle East

A screenshot of Net-a-Porter's new Middle Eastern platform. Net-a-Porter
A screenshot of Net-a-Porter's new Middle Eastern platform. Net-a-Porter

Net-a-Porter has created a localised site and app for Middle Eastern consumers, which allows them to shop specially curated edits in local currencies, as well as featuring specialised, local content. The bilingual platform will be available in both Arabic and English.

Yoox Net-a-Porter Middle East CEO, Nisreen Shocair, said future developments in the region would include collaborations with local designers and in-market personal shopping services.

“The launch of the localised Arabic site allows us to celebrate the unique beauty and talent of our community in the Middle East, bringing Net-a-Porter even closer to its customers,” she said.

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