Russian investment company Sistema, owned by a billionaire Vladimir Yevtushenkov, is negotiating the purchase of a stake in Russian beauty company Natura Siberica following the recent death of its founder, Andrey Trubnikov, according to Russian media platform,The Bell.
According to unnamed sources close to the negotiations cited by The Bell, Natura Siberica’s value is currently estimated at $100 million. Trubnikov himself, in a recent interview with Forbes before his death, estimated the value of his company to be $500 million.
Trubnikov’s first wife, along with her two children who inherited company shares, are participating in the negotiations. It’s believed that if Sistema acquires their shares, it will own a majority of Natura Siberica.
It is still unclear how Trubnikov’s second and third wives and their children plan to use their shares, The Bell reported.
Natura Siberica was founded by Trubnikov in 2008 and opened its first store in Moscow in 2012. It entered the international market in 2013 by establishing a store in Japan and in 2015 it started selling via Monoprix in France and Harrods in England.
At present the company has a retail footprint of more than 35 shops in Russia and is sold in 45 countries worldwide.