Major beauty brands, including Lancôme and Kiehl’s, removed mentions of the Chinese-Canadian singer from their social media pages after he was accused of luring underage girls to have sex with him, the Global Times reported.

Shanghai-based cosmetics brand Kans has announced the termination its of its contract with the star, according to the report.

The allegations by a woman claiming to be one of Wu’s victims sparked outcry on social media in China over the weekend. The star denied the allegations on his official Weibo.