Russia’s largest online retailer, Wildberries, has expanded its operations to the US, where it will compete with American giant, Amazon, and China’s AliExpress.
This marks the 14th country in which Wildberries, founded by Russia’s richest women, Tatiana Bakalchuk, has a presence, after launching in France, Italy, Spain and Germany earlier this year.
In 2020, the platform’s sales outside of Russia increased by 95 percent year-on-year to 23.7 billion rubles ($305 million).
Its offering includes about 5.5 million items from more than 40,000 brands, ranging from Russian designers and mass market labels, to luxury fashion houses like Armani and Burberry.
“Our platform brings together entrepreneurs and ... we are open to expanding cooperation with American entrepreneurs, including small and medium-sized businesses,” Vyacheslav Ivashchenko, the director of development at Wildberries, said in a statement.