One of Russia’s biggest online fashion and beauty retailers, the Global Fashion Group-owned Lamoda, increased its net turnover to 18.6 billion roubles ($250.8 million) in the second quarter of 2021, a rise of 24.2 percent year-on-year. Its gross profit grew by 24.2 percent on the year to 5.8 billion roubles ($78.2 million).

The company, founded in 2011, has more than 10 million products from 4,000 brands on its platform and operates in Russia, Belarus, Ukraine and Kazakhstan. In the second quarter, Lamoda also increased its number of active users 3.4 percent, to 3.5 million.

In total, more than 400 new fashion and lifestyle brands joined Lamoda in the first half of the year, including Massimo Dutti, 12Storeez, Monochrome, Philipp Plein, Billionaire and Pierre Hardy.

Learn more:

How to Capture More of Russia’s E-Commerce Market

With Wildberries racing to become Russia’s answer to Amazon, many brands are turning to devoted fashion platforms like Lamoda.ru and Aizel.ru but the market has many challenges.