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Russia’s Online Fashion Leader Wildberries Under Fire From Staff

Wildberries has changed its policies so it's effectively cheaper for consumers to purchase using domestic payment platforms. Shutterstock
Wildberries employees say their workload is increasing without a commensurate increase in pay. Shutterstock (Shutterstock)

Staff of Russian online giant Wildberries, run by Russia’s richest woman, Tatyana Bakalchuk, are accusing the company of mistreating workers after it changed some key performance indicators.

Employees say their salaries are now inadequate compared with the volume of tasks required of them and have created a petition demanding better payment. A significant point of contention is that managers of pick-up points, which process incoming goods, are now being asked to concurrently act as cashiers.

The company stressed in a statement that the income of its employees at delivery points has grown 30 percent over the past year and said the majority of delivery point employees would also receive a pay bump under these new conditions.

“In August, about 90 percent of employees at the pickup points received increased [income]. The income of about 10 percent turned out to be less, because their speed of work was lower. We are in a dialogue with our employees, explaining to them the new KPIs of the company and how you can use them to increase your income. As part of the transition period, they will receive an additional payment to their average income in the near future,” Wildberries’ statement read in part.

“We should also note that the new motivation system does not involve the expansion of job responsibilities of employees or the appearance of additional functionality, but only gives the opportunity to receive a decent pay for their efforts”

Learn more:

How Russia’s Richest Woman Made Her Fortune in Fashion

She may not be in the same league as Amazon’s Jeff Bezos, but Tatyana Bakalchuk has amassed a fortune that dwarfs that of many western entrepreneurs who have eclipsed her in the fame department. Researchers at Forbes reckon she’s worth a cool $12.7 billion.

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