OR Group, owner of rising Russian e-commerce marketplace Westfalika, reported consolidated unaudited revenues of 4.4 billion roubles ($60.1 million) in the first half of 2021, a year-on-year increase of 11.7 percent.

Westfalika was the group’s key driver of growth. Its sales in the first six months of the year increased by 2.6 times, compared to the same period in 2020.

OR Group was founded in 2003 in Novosibirsk and was formerly known as Obuv Rossii before changing its name at the end of 2020. As well as the Westfalika platform, the company also owns several fashion brands, including Westfalika, Peshechod, Emilia Estra, Rossita and Lisette. It operates a total of 805 stores in 319 cities around Russia.

The company has said it expects e-commerce sales to make up 30 percent of its total revenues by the end of this year and has inked deals with e-commerce giants such as Wildberries and AliExpress, as well as developing its own e-commerce, in order to reach new customers.

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