Fawaz Abdulaziz Alhokair Group has signed a franchise agreement with US-based yoga and athleisure brand, Alo Yoga, according to a statement to Saudi Arabia’s Tadawul stock exchange, where Alhokair’s shares are listed.
The first Alo Yoga store will be based at the Kingdom Centre in Riyadh. The company did not give a timetable for the opening.
“Triggered in part by the pandemic, Saudi customers have in the last year or so become increasingly health and fitness focused and have begun incorporating exercise routines into their daily life,” said Marwan Moukarzel, chief executive of Fawaz Abdulaziz Alhokair, according to a report in The National.
Alhokair operates more than 1,800 retail shops in 12 countries. Its portfolio comprises more than 90 international and local brands in the fashion, beauty, sports, multimedia and food and beverage sectors.