Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Saudi Arabian Giant Alhokair Signs Franchise Deal With Alo Yoga

Alo Yoga Soho Store. Alo Yoga

Fawaz Abdulaziz Alhokair Group has signed a franchise agreement with US-based yoga and athleisure brand, Alo Yoga, according to a statement to Saudi Arabia’s Tadawul stock exchange, where Alhokair’s shares are listed.

The first Alo Yoga store will be based at the Kingdom Centre in Riyadh. The company did not give a timetable for the opening.

“Triggered in part by the pandemic, Saudi customers have in the last year or so become increasingly health and fitness focused and have begun incorporating exercise routines into their daily life,” said Marwan Moukarzel, chief executive of Fawaz Abdulaziz Alhokair, according to a report in The National.

Alhokair operates more than 1,800 retail shops in 12 countries. Its portfolio comprises more than 90 international and local brands in the fashion, beauty, sports, multimedia and food and beverage sectors.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections