The Chinese cross-border fashion e-commerce company has stopped shipments to Indonesia, according to a notice on its Indonesian website, first reported by KRAsia.
Shein was founded in 2008 in Nanjing and this year has become the largest fast-fashion retailer in the US, according to a June report from Earnest Research. As of June 16, Shein comprised 28 percent of US fast fashion sales, surpassing H&M (20 percent), Zara (11 percent), Forever 21 (10 percent) and Fashion Nova (8 percent), the report said. The company now also boasts more app downloads in the US than Amazon.
In Southeast Asia, however, Shein has not acquired the same foothold among consumers. The firm established a formal presence in the region in June when it opened a regional hub in Singapore.
Investment firms like Andreessen Horowitz are backing start-ups that mimic the Chinese fast-fashion giant’s blueprint, as they look to build the next big Gen Z label.