The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Singapore-based e-commerce giant’s 9.9 Super Shopping Day saw more than 60 million vouchers claimed within the first two hours of the sale on Sept. 9, according to a press release.
The online festival spans products across categories, from local sellers as well as fashion and beauty brand partners like Skechers and L’Occitane.
According to Shopee, new sellers saw orders increase eightfold, while 24 million hours were watched on its livestream platform, Shopee Live, where users watched performances from the likes of K-pop girlgroup Twice.
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Luxury’s Southeast Asia E-Commerce Opportunity
Growing demand for luxury goods is coinciding with an e-commerce boom in key markets like Singapore, Indonesia and Thailand, but brands are behind the curve.
Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.
This week’s round-up of global markets fashion business news also features India’s textile industry, Chinese beauty major Yatsen and Ghana’s newest garment factory.
Luxury fashion retailers in the oil-rich African nation keep a low profile to provide a discreet shopping environment for consumers and avoid flaunting the elite nature of their own business.