The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Prestige skincare brand SK-II has released the first film made at its new Singapore-based movie studio, a documentary from Japanese director Hirokazu Koreeda about swimmer, Rikako Ikee’s return to competition following a battle with leukaemia.
The studio will act as a content hub that it says will be dedicated to tackling social pressures impacting women today through film and storytelling, something SK-II has proven effective at in the past with marketing campaigns and content related to similar topics.
This first film, “The Centre Lane” is one of eight films the studio plans to release this year, all related to the topic of changing one’s destiny. It’s now available on YouTube.
“It is no longer about selling products, creating ads and driving promotions but engaging [female consumers],” said SK-II chief executive of global, Sandeep Seth, who is also charged with heading up the new SK-II Studio project.
This week’s round-up of global markets fashion business news also features the China Duty Free Group, Uniqlo’s Japanese owner and a pan-African e-commerce platform in Côte d’Ivoire.
Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.
This week’s round-up of global markets fashion business news also features Brazil’s JHSF, the Abu Dhabi Investment Authority and the impact of Taiwan’s earthquake on textile supply chains.
This week’s round-up of global markets fashion business news also features Dubai’s Majid Al Futtaim, a Polish fashion giant‘s Russia controversy and the bombing of a Malaysian retailer over blasphemous socks.