One of the world’s largest manufacturers of fragrances and active cosmetic ingredients, Givaudan, will invest 75 million Swiss francs ($80 million) to support its growth in Latin America by expanding its Pedro Escobedo production plant located in Querétaro, Mexico.
The company said in a statement that the extended facilities will open by the end of 2023 and feature optimised automation processes, including logistics, and streamlined production to serve all customer segments; from local and regional, to global customers.
Givaudan’s president of fragrance and beauty, Mauricio Volpi, said that Mexico is “an important high-growth market for Givaudan.”
“Expanding our production capabilities builds on our current facility in Pedro Escobedo, which has been successfully serving customers over the years. It will support us in further building our strong position in Latin America,” Mauro Patrus, head of consumer products, fragrances, for Latin America, added.
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.