The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
To kick off Ramadan, Gen Z’s favourite social media app unveiled its new TikTok Shop vertical in Indonesia last month, in a challenge to local giants Tokopedia and Bukalapak, KrAsia reports.
The Shop function ties together livestream and e-commerce, allowing users to purchase products on the app itself. The platform kicked off the launch by hosting livestreams with brands featuring top influencers.
Though Southeast Asia’s e-commerce giants, Tokopedia, Shopee and Lazada, have already introduced livestreaming features, TikTok’s advantage lies in its addictive, engaging nature. It’s clear that the platform is looking to grow its e-commerce business across the increasingly lucrative region; it has been hiring in Indonesia and Singapore for various roles while running programs to help local businesses recruit and train social media managers.
Chanel, Louis Vuitton and Tiffany & Co are among the brands expanding in Perth, Australia in a bid to tap its mining, oil and gas wealth and newfound status as a travel hub.
This week’s round-up of global markets fashion business news also features Haiti’s sourcing crisis, Brazilian jewellery giant Vivara and Dubai’s Ramadan shopping season.
This week’s round-up of global markets fashion business news also features Supreme’s long-awaited Shanghai flagship opening, India imposes MIP on undervalued imports of synthetic knitted fabric and striking Sri Lankan workers continue to protest.
Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.