The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Uniqlo has inked a new deal with London’s Tate Modern for a three-year collaboration that will see a Uniqlo t-shirt collection inspired by the museum launch worldwide in 2022.
In addition, starting from July 24, the Uniqlo Tate Play will launch in Tate Modern’s Turbine Hall. The installation is designed with families in mind, transforming the space into an area in which children and adults of all ages can learn about and appreciate art together through play.
This new, multi-faceted collaboration continues Uniqlo’s relationship with Tate Modern. The two have partnered on several previous projects since first coming together in 2016.