The German e-tailer this week launched in Slovenia and Slovakia, and its Lithuanian operation is set to go live on July 2.
The launches have been accompanied by localised marketing campaigns highlighting each country’s fashion culture, respectively starring Slovenian ex-professional tennis player Nina Kolar, professional Lithuanian dancer Raidas Petrauskas and famous Slovakian director and film producer Peter Altof.
Zalando announced in May that its quarterly sales rose 47 percent year-on-year to 2.24 billion euros ($2.69 billion). Home to brands such as Weekday, Vivienne Westwood, Diane von Furstenburg and Victoria Beckham, Zalando currently has 42 million active customers in 20 markets, but is looking to expand even further in the near future, with the long-term goal of serving more than 10 percent of the European fashion market.
Next on its launch radar will be Croatia, Latvia and Estonia in late summer 2021, and Hungary and Romania in 2022.