The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The project, a partnership with Swiss conglomerate Richemont, announced its new name and logo today, abandoning the working title AZFashion. It will mark the designer’s return to fashion since his blockbuster tenure at Lanvin ended in 2015.
“We design beautiful, solutions-driven fashion that works for everyone. It is a reset,” AZ Factory said in its inaugural statement.
“I am so happy and very much looking forward to an exciting launch in late January,” Elbaz said.
Hermès’ elusive sales strategy is at the centre of a new legal challenge for the French luxury giant. BoF breaks down the practices under scrutiny and what the suit could mean for the fashion industry at large.
A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.
This week, Kering flagged sales were down 20 percent at its flagship brand, knocking confidence in the group’s turnaround strategy. ‘A more drastic solution is required,’ one analyst wrote.
A new creative configuration will be announced soon, the Roman couture house said.