The project, a partnership with Swiss conglomerate Richemont, announced its new name and logo today, abandoning the working title AZFashion. It will mark the designer’s return to fashion since his blockbuster tenure at Lanvin ended in 2015.

“We design beautiful, solutions-driven fashion that works for everyone. It is a reset,” AZ Factory said in its inaugural statement.

“I am so happy and very much looking forward to an exciting launch in late January,” Elbaz said.