The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon Fashion has hired former Vogue digital creative director Sally Singer in a new role as head of fashion direction as it seeks to expand its luxury e-commerce business. Singer, who left Vogue in December 2019 after almost two decades, will report to Amazon Fashion president Christine Beauchamp.
The appointment is another example of a tech platform hiring former editors — as Instagram, Snapchat and TikTok have done in recent years — to better woo brands to advertise or sell their products on their platforms. Amazon has an uphill battle in capturing luxury brands, a group that has long shied away from the platform because of its utilitarian interface and lack of curation.
In September, Amazon launched a new “Luxury Stores” platform with a campaign starring Cara Delevigne wearing Oscar de la Renta, the first brand to sign on to sell there. This year, Amazon has also onboarded more designer labels through a shop set up in partnership with Vogue and the CFDA to help designers struggling during the pandemic.
Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery.
Join us for a special Masterclass, as BoF’s luxury editor Robert Williams, along with a panel of experts, unpack our latest case study Inside Hermès’ Best-in-Class Leather Goods Strategy.
The Cannes film festival is no stranger to high fashion. Entrance-making gowns and jewels are almost mandatory, particularly after the luxury jeweller Chopard redesigned the festival’s highest prize, the Palme d’Or, in 1998.
The privately-held fashion and beauty giant’s sales rose 17 percent to $17 billion in 2022. Private salons for top-spending clients, emerging technologies and a new London headquarters are on new CEO Leena Nair’s agenda.