The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon Fashion has hired former Vogue digital creative director Sally Singer in a new role as head of fashion direction as it seeks to expand its luxury e-commerce business. Singer, who left Vogue in December 2019 after almost two decades, will report to Amazon Fashion president Christine Beauchamp.
The appointment is another example of a tech platform hiring former editors — as Instagram, Snapchat and TikTok have done in recent years — to better woo brands to advertise or sell their products on their platforms. Amazon has an uphill battle in capturing luxury brands, a group that has long shied away from the platform because of its utilitarian interface and lack of curation.
In September, Amazon launched a new “Luxury Stores” platform with a campaign starring Cara Delevigne wearing Oscar de la Renta, the first brand to sign on to sell there. This year, Amazon has also onboarded more designer labels through a shop set up in partnership with Vogue and the CFDA to help designers struggling during the pandemic.
At an investor day in New York, the Italian luxury group laid out plans for newly acquired Tom Ford, as well as Thom Browne and its namesake Zegna label.
Sebastien Fabre will lead the Paris-based vintage start-up as it seeks to scale its platform and extend sourcing operations to the US.
The actress and humanitarian discusses the project and her broader fashion ambitions with BoF founder and editor-in-chief Imran Amed in an upcoming episode of The BoF Podcast.
The event drew an international crowd, with high-wattage names like Gwyneth Paltrow and Anne Hathaway there to pay tribute to Valentino Garavani, but British design talent took centre stage.