The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The apparel maker, founded by the late designer Alber Elbaz in partnership with Swiss conglomerate Richemont, will launch two new collections, SuperTech-SuperChic and Free To, the last collections to be fully finalised by the designer. AZ Factory also plan to celebrate Elbaz paying tribute to his career and life during Women’s Spring/Summer 2022 Paris Fashion Week.
Using fabrics typically used in activewear, the collection continues AZ Factory’s signature “athletic couture” approach to formalwear. It will launch on June 12 to mark the late founder’s birthday. As part of the launch, handbags will also be introduced.
Free To will be available shortly after and be the newest leisurewear addition to the brand. A proportion of the proceeds will be donated to the IT Gets Better Project, supporting LGBTQ+ youth globally.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.
Consumers face less, not more, choice if handbag brands can't scale up to compete with LVMH, argues Andrea Felsted.