The French luxury brand welcomed its seven new house ambassadors on Twitter alongside a photo of the K-pop boy band clad in pastel-hued separates by the brand’s mens artistic director Virgil Abloh.
BTS’ RM, Jin, Suga, J-Hope, Jimin, V and Jungkook are no strangers to luxury fashion. In 2019, the band sported Kim Jones’ Dior Men’s Autumn/Winter 2019 collection on their world tour; Abloh designed the suits they wore to the 2021 Grammy’s. Though they have partnered with Puma, Lotte Duty Free and local beauty brands Mediheal and VT, this is BTS’ first luxury ambassadorship.
“I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” Abloh wrote in a press release.