The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The French luxury brand welcomed its seven new house ambassadors on Twitter alongside a photo of the K-pop boy band clad in pastel-hued separates by the brand’s mens artistic director Virgil Abloh.
BTS’ RM, Jin, Suga, J-Hope, Jimin, V and Jungkook are no strangers to luxury fashion. In 2019, the band sported Kim Jones’ Dior Men’s Autumn/Winter 2019 collection on their world tour; Abloh designed the suits they wore to the 2021 Grammy’s. Though they have partnered with Puma, Lotte Duty Free and local beauty brands Mediheal and VT, this is BTS’ first luxury ambassadorship.
“I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” Abloh wrote in a press release.
The Hood By Air co-founder’s ready-to-wear capsule for the Paris-based perfume and fashion house will be timed to coincide with the Met Gala in New York.
Revenues fell on a reported basis, confirming sector-wide fears that luxury demand would continue to slow.
IWC’s chief executive says it will keep leaning into its environmental message. But the watchmaker has scrapped a flagship sustainability report, and sustainability was less of a focus overall at this year’s Watches and Wonders Geneva.
The larger-than-life Italian designer, who built a fashion empire based on his own image, died in Florence last Friday.