The K-pop boy band sensation and global ambassadors for Louis Vuitton will appear at the luxury house’s men’s Autumn/Winter 2021 show in Seoul on July 7, both parties announced this week.
The group’s official Twitter account shared a teaser video and reminded fans to tune in for the runway show, a re-show of Virgil Abloh’s latest collection for the brand that made its debut in Paris last month.
BTS also star in a fashion film directed by Jeon Go-woon and Park Sye-yeong, which the brand also revealed on July 7.
Louis Vuitton presents the Men's Fall-Winter 2021 Collection by Virgil Abloh in Seoul featuring House Ambassadors BTS. https://t.co/tsAokz5l1d— Louis Vuitton (@LouisVuitton) July 7, 2021
Korea’s luxury sector has been insulated from the pandemic: high-end leather goods, jewellery and watches made $12.5 billion in sales in the country last year, roughly in line with 2019, according to Euromonitor International. The country, having risen in the ranks, is now the world’s seventh biggest luxury market.