The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The K-pop boy band sensation and global ambassadors for Louis Vuitton will appear at the luxury house’s men’s Autumn/Winter 2021 show in Seoul on July 7, both parties announced this week.
The group’s official Twitter account shared a teaser video and reminded fans to tune in for the runway show, a re-show of Virgil Abloh’s latest collection for the brand that made its debut in Paris last month.
BTS also star in a fashion film directed by Jeon Go-woon and Park Sye-yeong, which the brand also revealed on July 7.
Korea’s luxury sector has been insulated from the pandemic: high-end leather goods, jewellery and watches made $12.5 billion in sales in the country last year, roughly in line with 2019, according to Euromonitor International. The country, having risen in the ranks, is now the world’s seventh biggest luxury market.
The former Gucci designer is a fashion storyteller whose maximalist aesthetic helped triple sales at the Kering-owned megabrand.
The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.
After headline pieces — sometimes formerly owned by celebrities or featured on TV — sell for blockbuster prices, they can end up pretty much anywhere, from museums to collectors’ closets.
Serre, who grew sales by 20 percent in 2023, has been named Pitti Uomo’s next guest designer. She’s using the opportunity to show her men’s collection for the first time.