The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Parisian house will present its Resort 2021/2022 collection at the Carrières de Lumières, in the village of Les Baux-de-Provence, on May 4. The white limestone quarries, which in recent years have become a home for multimedia art exhibitions, also served as the setting for the 1959 film Testament d’Orphée, directed by Jean Cocteau, a friend of Coco Chanel’s.
The company has yet to communicate plans regarding how many people will be invited to attend the show, or whether there will be any audience at all. In France, the rollout for the Covid-19 vaccine has been sped up in recent days in an effort to contain a more infectious variant of the virus. The pandemic put a hold on destination fashion shows that could last more than a year.
How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that’s powered eye-popping acceleration in a slowing luxury market.
Luxury brands aren’t cutting back exactly, but the days of spending ever more of the budget on custom dresses and celebrity ambassador contracts may be coming to an end.
The Milan-based group’s continued acceleration in a slowing luxury market could ease pressure on its new generation of leaders as Miuccia Prada and Patrizio Bertelli plan their succession.
Now up for the LVMH Prize, designers Everard Best and Téla D’Amore are looking to fuel the next phase of growth for their hyped brand — known for its die-hard community and ultra-detailed denim.