default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chiara Ferragni Becomes Hublot’s New Global Ambassador

Chiara Ferragni | Source: @chiaraferragni

Italian fashion influencer Chiara Ferragni has become the new global ambassador for Swiss luxury watchmaker Hublot, joining soccer legend Pele, tennis star Novak Djokovic, among others.

The Swiss company announced the appointment Thursday morning. “As a visionary and pioneer, she has been able to move with the times by dominating the digital platforms and turning her passion into a real business,” Hublot SA’s chief executive Ricardo Guadalupe said.

Ferragni was also appointed to Tod’s Group board of directors back in April, causing its shares to soar, although her role remains unclear.

By Deana Kjuka

Learn more:

Chiara Ferragni To Join Tod’s Board of Directors


In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.