Dior artistic director Kim Jones has designed the team’s official wardrobe for the next two seasons, marking the luxury brand’s first tie-up with a sports club.
Jones’ designs, which Paris Saint-Germain (PSG) players will sport off-pitch, span both casual and formal wear. Previously, PSG was tied to Hugo Boss.
The news follows last month’s announcement that PSG signed a two-year contract with former F.C. Barcelona star Lionel Messi, making the star-studded team 3/1 favourites to win the Champion’s League.
Women’s sports viewership has been rising for years and the influence of female athletes is growing with it — but fashion has yet to fully capitalise on the marketing opportunity.