Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Fendi To Relaunch Furniture Line With New Partner

Fendi's headquarters, the Palazzo della Civiltà Italiana in Rome. Courtesy.

The LVMH-owned brand’s Fendi Casa line will relaunch as a joint venture with Design Holding, the Italian design group whose other products include Flos lighting and B&B Italia sofas.

Silvia Venturini Fendi will provide “creative guidance” to the project, which is set to be revealed during Milan’s Salone del Mobile design show next January, the brand said in a statement.

Design Holding, whose backers include Carlyle Group and Investindustrial, will be the line’s majority shareholder. The move comes as more brands seek to increase their presence in homeware, which has enjoyed a pandemic bump in spending.

The loss of the Fendi Casa license marks the end of an era for its current producer, Luxury Living, whose founder Alberto Vignatelli spearheaded the fashion industry’s expansion into licensed furniture in the late 1980s. Vignatelli passed away in 2017, and his company was recently sold to Lifestyle Design Group (the rival Italian furniture group formerly known as Poltrona Frau).

Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
Provide insight and analysis on fashion’s most powerful luxury brands.

Is Burberry a Victim of Its Own Strategy?

After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Forum
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Forum