The American musician, also an orbital figure in fashion, will launch his first collection with fine jewellery using materials like 18-karat gold and recycled sterling silver as well as lab-grown diamonds, in addition to printed silk scarves.
Ocean, who has appeared in Prada campaigns and attended the Met Gala with the Italian brand, also teased an upcoming partnership with it and Homer. Images in the Homer catalogue show Prada signature nylon jackets and sacks, though there is no visible logo on the products other than Prada’s.
A New York retail outpost opens on August 9 and is the only place Homer goods are available for purchase, either by appointment or walk-in.
With combined annual sales of over $329 billion in 2019, as estimated by McKinsey, fine jewellery ($280 billion) and watches ($49 billion) are highly significant industries in terms of their contribution to global business. Yet today, both sectors find themselves at an inflexion point.