It’s a newly created role for the global buying director and is the latest in a series of C-suite appointments made by MatchesFashion’s new chief executive Ajay Kavan. Von der Goltz spent 14 years at Neiman Marcus Group-owned Bergdorf Goodman before moving to London to join Net-a-Porter in 2017.

“Elizabeth has a breadth of experience and commercial acumen that will help us continue to drive growth by inspiring our customers,” Kavan said in a statement.

Other recent appointments include Sean Glithero, who was named chief financial officer in September, and Amazon exec Jason Weston, who was named chief operating officer a month later.

Kavan, a longtime Amazon exec himself, has been tasked with cementing and scaling MatchesFashion’s position in the fast-growing, but volatile, luxury e-commerce space. In the year ending January 31, 2019, the company’s sales grew 27 percent to £372 million, but profits sunk 89 percent to £2.4 million, due to investments in infrastructure and marketing.