The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Brands will be allowed to stage physical fashion shows with in-person audiences for the Autumn-Winter haute couture season scheduled for July 5-8, Paris Fashion Week’s organising body FHCM confirmed Tuesday.
The statement comes after 5 out of the 6 Paris fashion weeks in the last year took place almost entirely online due to coronavirus restrictions. The upcoming shows will take place in accordance with crowd limits and health precautions that will be defined by French authorities, FHCM said.
New guest members this season will include Demna Gvasalia, whose revival of Balenciaga’s haute couture line for the first time since 1968 was delayed by a year due to the pandemic, American designer Pyer Moss, and Vaishali S, a Mumbai-based designer working with Indian female artisans.
Brands will also be able to invite in-person audiences to menswear week June 22-27 in accordance with health guidelines, FHCM said last week.