The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Italy’s Prada confirmed its medium-term growth targets after “a strong start” to 2022, though the luxury group said the war in Ukraine would make any predictions uncertain.
Earlier this month, Prada said it had suspended its retail operations in Russia, following a slew of other leading brands, after the European Union and many countries imposed strict economic sanctions on Russia in a response to Moscow’s invasion of Ukraine.
Russia accounted for around 2 percent of Prada’s total sales in 2021, it said on Monday.
Earnings before interest and taxes (EBIT) in 2021 jumped to €489 million ($535.85 million) from €20 million a year earlier and well above the €307 million posted in 2019, before the COVID outbreak.
ADVERTISEMENT
Analysts expected a €429 million euro operating profit, according to a Refinitiv consensus.
“Prada Group’s start to 2022 has been strong. Our long-term strategy is on track,” CEO Patrizio Bertelli said in a statement adding he was confident to meet medium-term targets, “even though it is difficult to predict the impact of the Ukraine conflict on the global economy”.
The Milan-based, Hong Kong-listed group said it would propose a dividend of 7 euro cents per share, with a payout ratio of 61 percent.
The fashion house in January said that sales last year bounced above pre-pandemic levels €3.36 billion.
In November the group posted a medium-term revenue goal of €4.5 billion and said it targeted an operating profit of 20 percent of total sales in the medium term.
Last year, operating profit was 14.5 percent of total sales, up from 9.5 percent in 2019, before the coronavirus pandemic.
Prada, known for its minimalist designs, was in the middle of a shift upmarket and online to revive sales when the coronavirus crisis hit, forcing retailers to shut stores around the globe and depriving them of tourist spending.
But like other luxury groups, the family-owned company has emerged strongly from the pandemic thanks to a desire among cooped-up consumers to pamper themselves with high-end purchases.
ADVERTISEMENT
By Claudia Cristoferi; editing by Cristina Carlevaro and Jason Neely.
Learn more:
Prada Revenues Surge Past Pre-Pandemic Levels
Prada Group reported 2021 revenues that grew 41 percent year-on-year to E3.36 billion ($3.83 billion) , closing the year up 8 percent compared to 2019′s pre-pandemic levels.
Balenciaga’s deputy CEO Laura du Rusquec will replace Andrea Baldo as the Danish brand aims to elevate its image.
After growing the brand’s annual sales to nearly €2.5 billion, the star designer has been locked in a thorny contract negotiation with owner LVMH that could lead to his exit, sources say. BoF breaks down what Slimane brought to Celine and what his departure could mean.
This week, more luxury brands will report first-quarter results, offering clues as to how broad and how deep the downturn is going to get.
Fashion brands are edging in on the world’s largest gathering of design professionals and their wealthy clients, but design companies still dominate the sector, which is ripe for further consolidation, reports Imran Amed.