The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The American fashion company will design three collections in collaboration with some of the MLB’s most noteworthy teams, available May 10. The first series, accompanied by a digitally-driven campaign, as well as activations in key cities, will involve the New York Yankees, Los Angeles Dodgers, Chicago Cubs and St. Louis Cardinals — with plans to later expand to other teams, including the Boston Red Sox. The capsule will contain Polo shirts, satin jackets (which were inspired by the garment Ralph Lauren himself wore when invited to throw a first pitch at Yankee stadium in 2018), fleece sweatshirts and hats.
Ralph Lauren is no stranger to sports partnerships. The brand has previously collaborated with the US Olympic and Paralympic teams, Wimbledon, the US and Australian Opens, and Professional Golf Association.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.
Consumers face less, not more, choice if handbag brands can't scale up to compete with LVMH, argues Andrea Felsted.
As the French luxury group attempts to get back on track, investors, former insiders and industry observers say the group needs a far more drastic overhaul than it has planned, reports Bloomberg.