The former Tiffany executive has joined the artisan jewellery brand as its creative chairman, a newly created role that will see him become a minority equity stakeholder in the business. Krakoff will also act as strategic advisor to the company’s majority shareholder, LVMH-backed fund L Catterton.

Krakoff most recently served as chief artistic director at Tiffany & Co., exiting the business following the completion of the American jeweller’s $15.8 billion acquisition by LVMH last January. Prior to his stint at Tiffany, he served as president and executive creative director of Coach, where he oversaw a reboot of the accessible-luxury label and grew it into a $5 billion accessories behemoth.

In his new role at John Hardy, Krakoff is tasked with spearheading the artistic direction of the business and accelerating the growth of the brand.

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