The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The singer sparkled in a custom, crystal-embellished red jacket designed by Matthew Williams during the half-time show.
The jacket, which took four embroiderers over 250 hours to make, was paired with a black shirt and trousers, a leather tie, gloves and black and white Derby shoes.
“It’s truly an honour to have dressed The Weeknd for his incredible Super Bowl show,” Williams said in a statement. “To me, fashion is all about infusing what you wear with a unique personality, and The Weeknd brought his look to life with his energy, character and sense of style.”