The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The LVMH-owned New York jewellery house has tapped Lauren Santo Domingo, co-founder and chief brand officer of Moda Operandi, to revamp its homewares division, naming her the jewellery house’s first artistic director for home.
Santo Domingo’s debut collection will be released in April, timed to coincide with the reopening of the jewellery house’s newly renovated Fifth Avenue flagship in New York, the company said. Select pieces from the collection will also be sold on Moda Operandi.
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This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.
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Sales of megabrands like Louis Vuitton and Hermès continue to surge, but calculating ubiquity is more complex than it seems, writes Luca Solca.
The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.
The recent banking drama, starting with Silicon Valley Bank earlier in the month and spreading to Credit Suisse Group AG last week, has roiled markets, sparking fears of further contagion.