The Italian luxury brand named Masumi Shinohara to the post, which will be based out of Tokyo. Before Valentino, Shinohara worked for Zegna Japan as president and as president, CEO and representative director for LVMH-owned Berluti Japan.

In his new role, Shinohara is tasked with expanding the brand’s presence in department stores and retail locations in both regions and will report to Valentino Chief Commercial Officer Marco Giacometti.

The announcement follows a series of changes to Valentino’s global executive roster. Mitchell Bacha was named the brand’s CEO for Greater China in April. Last year, Valentino appointed Laurent Bergamo to chief executive of the Americas region, replaced in his role as general manager for the Middle East by Simone Bertolini. Although Valentino has come to be known in the fashion industry for its couture prowess under creative director Pierpaolo Piccioli, the brand is currently focused on replicating the commercial and retail success of its rockstud styles and deepening its relationship with consumers beyond Europe and the US.