Agenda-setting intelligence, analysis and advice for the global fashion community.
Howard, who has worked with brands like Rolex, Tresemmé and Calvin Klein, previously spent nearly a decade running her own consultancy business. Science Magic’s fashion clients include AllBirds, MaxMara, Versace and other accessible and luxury brands.
Science Magic launched in London and New York in October of 2020.
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.
