The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Italian mega-influencer, who has worked to expand her brand from Instagram content into a full fashion empire, announced a five-year licensing agreement with Monnalisa. The new line of clothing focused on children up to 10 years of age, will launch with a Fall/Winter 2021 collection, according to a press release.
Ferragni has shared with her 21 million Instagram followers how her family has expanded since the early days of “The Blonde Salad,” making the pivot into children’s clothing an easy fit and offering at least one blueprint for how some of the earliest and most successful fashion bloggers have leveraged their followings into new business ventures.
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.