The Business of Fashion

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Chiara Ferragni Inks New Children’s Clothing Licensing Deal

Alexandra Mondalek

23 November 2020

The Italian mega-influencer, who has worked to expand her brand from Instagram content into a full fashion empire, announced a five-year licensing agreement with Monnalisa. The new line of clothing focused on children up to 10 years of age, will launch with a Fall/Winter 2021 collection, according to a press release.

Ferragni has shared with her 21 million Instagram followers how her family has expanded since the early days of “The Blonde Salad,” making the pivot into children’s clothing an easy fit and offering at least one blueprint for how some of the earliest and most successful fashion bloggers have leveraged their followings into new business ventures.

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