The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Jordan founded his firm, Obsidianworks, with Chad Easterling, a former Nike marketing executive who will act as its CEO. Obsidianworks’ stated mission is to create “a more inclusive era of brand storytelling,” according to a press release.
Jordan told Variety that as part of his role as a brand ambassador for the Coach brand, he began “providing general counsel” to the brand in how they market their campaigns and hire talent in front of and behind the lens.
Meanwhile, the partnership with 160over90, Endeavor’s in-house marketing agency, is acting as a strategic investor in Obsidianworks. The relationship exemplifies how Hollywood talent agencies are broadening their reach to help clients flex their business muscles in fields beyond acting (Jordan, for his part, is repped by Endeavor’s WME.)
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
The fashion PR company is buying the London-based consultancy and production agency.