The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The American fashion industry is once again openly embracing Washington.
Both Vice President-elect Kamala Harris and incoming first lady Jill Biden wore garments designed by independent American designers on Tuesday in the nation’s capital, marking the beginning of a series of inauguration events that are expected to boost visibility for American fashion and set the tone for the next four years.
Biden wore a royal purple coat, dress and matching mask from Jonathan Cohen as she attended a send-off event in Delaware and traveled to Washington, D.C. on the last day of the Trump presidency.
She joined Harris at a Covid-19 memorial service on Tuesday evening, where the incoming Vice President wore a coat designed by Kerby Jean-Raymond’s Pyer Moss, also a New York-based label.
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.