The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
In an Instagram post on Monday, Kardashian revealed the news, indicating that the collection of undergarments, pyjamas and loungewear for this year’s Olympians would also become a capsule collection available for purchase by consumers.
The deal marks a notable shift in the usual brand-Olympics partnership, one that is typically reserved for global brand names like Ralph Lauren and Nike. The direct-to-consumer loungewear brand, which counts Imaginary Ventures as a backer, raised $154 million in April — landing the company at a $1.6 billion valuation. Thrive Capital led the round.
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
The fashion PR company is buying the London-based consultancy and production agency.