The Business of Fashion
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Canada Goose Holdings Inc on Tuesday announced a multi-year partnership with the National Basketball Association (NBA) that makes the luxury parka maker an outerwear partner for the annual NBA All-Star game.
The collaboration is an extension of Canada Goose’s tie-up with the NBA in 2016, when it created limited edition co-branded parkas for the NBA All-Star teams.
The company said it will develop an exclusive design collaboration each year for players and fans.
The collaboration will include a freestyle vest, portage jacket and two of Canada Goose’s classic parkas.
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This year the design partner is Los Angeles-based brand, Rhude, known for balancing luxury with streetwear elements, the company said.
The 2021 NBA All-Star Game will be held on March 7 in Atlanta.
By Sanjana Shivdas; Editor: Shailesh Kuber.
