The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The company, best known for its system of standardised colours used across industries, got philosophical with its two picks for the coming year, “Ultimate Gray” and “Illuminating,” a sunny yellow.
A longtime predictor of fashion trends, this year’s Pantone colours reflect pandemic-era steeliness and hope, respectively.
“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” Laurie Pressman, vice president of the Pantone Color Institute, said in a statement.
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
The fashion PR company is buying the London-based consultancy and production agency.