The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Ninety-three brands have joined the line up for Paris’ Autumn/Winter women’s ready-to-wear week, which is set to begin March 1, organising body FHCM said Monday.
Highlights of the fashion week’s preliminary schedule include Chloé's first products under creative director Gabriela Hearst, as well as Matthew Williams’ first full collection for Givenchy.
Similar to the city’s recent menswear and haute couture weeks, the events will likely be a mix of live-streamed runway shows, fashion films and small in-person presentations. France remains under a nationwide 6pm curfew to enforce social distancing, as coronavirus infections hover at nearly 20,000 per day.
Kering’s Saint Laurent, Balenciaga and Alexander McQueen brands were all absent from the schedule (which is still not final) as the group continues to experiment with revealing collections independently from industry-organised fashion weeks.
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New additions are set to include Jil Sander, which usually shows in Milan, and the Japanese labels Ujoh and TAKAHIROMIYASHITATheSoloist.
Editor’s Note: A previous version of this article described Jil Sander as German. That is incorrect. The brand was founded in Germany but is currently headquartered in Milan.
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.