The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The new Snapchat feature, called Spotlight, allows users to create short-form video content similar to the format that TikTok popularised over the last year.
Snapchat, known for its disappearing content, is offering users whose videos are among the “top Snaps” a chunk of a one million dollar pot per day through the end of the year, though the mechanisms by which a Spotlight goes “viral” compared to other platforms appears different: Users can “like” Spotlight videos, but they cannot see how many other users liked or commented on the videos themselves, distinguishing the Snapchat feature from Instagram Reels and TikTok.
The race to compete with TikTok has widened the influencer marketing space, as brands scramble to create their own viral content as well as partner with the fastest-growing creators on each platform.
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
The fashion PR company is buying the London-based consultancy and production agency.