Anna Wintour’s longtime right hand, creative director at the publisher of Vogue, Vanity Fair and GQ, is joining the lingerie giant as head creative director following the departure of its chief executive, John Mehas, in November. Martinez will continue to be based in New York and begin his new role in January.

Martinez started working with Wintour as early as her first issue for Vogue in 1988, according to the New York Times, and left the magazine in 1995 to start a creative and branding agency. He returned to Vogue as a consultant in 2009, and was named to the corporate head role in 2015.

At Victoria’s Secret, Martinez will report to Martin Waters, the newly appointed head of the lingerie division, and join the company during a crucial period of brand reinvention following years of sales slumps and criticism that its vision of feminine sexuality was out of touch on the #MeToo era.