The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The head of Condé Nast’s beauty title is exiting the magazine after more than five years in the role. She will be joining streaming giant Netflix in July as vice president of editorial and publishing within the marketing division and moving to Los Angeles as part of the shift.
Lee joins a growing group of magazine editors exiting print media and heading to tech platforms in recent years — including TikTok, Instagram, Snapchat and Pinterest — to support their content strategies and liaise with fashion and beauty influencers and advertisers.
“I’m so proud of my brilliant, creative colleagues and everything we’ve accomplished together,” Lee wrote on Instagram. “I think we’ve truly shifted the way people look at and talk about beauty.”
Lee joined Allure in 2015, succeeding founding editor Linda Wells. She came to the position from Nylon where she had a dual role of editor-in-chief and chief marketing officer. At Allure, Lee has worked consistently to bring more diversity to the magazine’s pages ahead of what is now an industry trend, designing issues around banning the word “anti-ageing” and recently launching a “The Melanin Edit” section of the website dedicated to Black skin. This summer, the magazine will open its first storefront in Soho, an example of a way Condé Nast is aiming to diversify its revenue streams and modernise its print titles amid global consolidation and industry contraction.
Luxury book publishers — and husband and wife — Prosper and Martine Assouline join BoF founder and editor-in-chief Imran Amed to discuss the genesis of their publishing business and how they are growing it into a global lifestyle brand.
Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.
Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’
The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.