The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Industry veteran Bruce Usher — formerly creative director of ad agency Wieden+Kennedy — has been named art director of the British style bible, while Jack Mills, who has written for the likes of The Guardian and American GQ, has been brought in as editor.
Paris-based stylist Imruh Asha will take the lead as fashion editor, working closely with stylist Claudia Sinclair who has been named Dazed’s new fashion editor at large. Mischa Notcutt, founder of pioneering casting agency 11casting, will take on the role of casting director.
Felix Paradza has been appointed Dazed’s junior fashion editor at large with a focus on spotting and support emerging designers, while fashion designer Gareth Wrighton has taken on a creative consulting role. Stylists Jacob K and Patti Wilson have been hired in the roles of senior contributing fashion editors as well as Akeem Smith and Raphael Hirsch who will serve as contributing fashion editors.
The new appointments reflect a broader shift at Dazed with a more global, community-oriented focus under editor-in-chief Ibrahim Kamara and executive editorial director Lynette Nylander, whose appointments were announced in January. Kamara and Nylander’s inaugural issue will be out in May.
“At a precarious moment in the lives of young people all over the world, Dazed’s vision is that we will connect every reader, follower and visitor no matter where they reside, to a global social community,” said Kamara in a statement. “The future of youth rests in their hands — Dazed will be the lightning rod and the communal space — creating human connection where there is none, bringing momentum to the youth culture movement.”
The stylist is set to unveil a bi-annual print magazine and digital platform, with a team that includes Holly Shackleton and Fran Burns.
Luxury book publishers — and husband and wife — Prosper and Martine Assouline join BoF founder and editor-in-chief Imran Amed to discuss the genesis of their publishing business and how they are growing it into a global lifestyle brand.
Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.
Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’