The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Sharma joins the magazine from NowThis, where she has worked since 2014 in roles including managing editor and senior correspondent. Sharma will assume her position May 24.
”Versha is a natural leader with a global perspective and deep understanding of local trends and issues — from politics and activism to culture and fashion — and their importance to our audience,” Anna Wintour, Condé Nast’s global editorial director and chief content officer said in a statement.
”I am incredibly excited and grateful for this awesome opportunity. Thank you to everyone who helped get me here!” Sharma tweeted Monday.
Sharma takes the job after former Axios reporter Alexi McCammond stepped down from the position following backlash over resurfaced racist and homophobic tweets from her past.
The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.
The production will take place on June 23rd on Place Vendôme and feature fashion content overseen by Carine Roitfeld, Ibrahim Kamara and fashion historian Alexandre Samson.
Condé Nast said it is searching for a successor to take over after Zhang, whose appointment never became less divisive.
These new shows are highlighting that fashion is intrinsically shaped by its social, historical and political context and are offering brands a new channel to introduce their businesses to consumers.